1) What are the differences between a direct and an indirect letter? 
- A direct letter uses the "you" approach.
-Direct letters are good for getting a point across quick and straightforward.
-Direct letters usually hold positive news, or news where the receiver should not have to respond.

-Indirect letters are good for buffering bad news.
-Indirect letters usually have the news at the end of the letter, instead of upfront like a direct letter would.
-Indirect letters have more emotion or sincerity than a direct letter.

2) Why does the word persuasion have negative connotations? What are they? 

-The negative side of persuasion includes coming off too demanding or not providing enough reasoning for the benefits of everyone included. It can make people feel backed into a corner or like they do not have a choice in there answer.

3) What are the four parts of a successful persuasive messages? 

-AIDA: Attention, Interest, Desire, and Action.

4) What distinguishes rational, emotional, and dual appeals in persuasion?

-In a rational appeal you are focused on making or saving money and making good use of your resources where in an emotional appeal you are focused on your status, ego, and sensual feelings. With dual appeal you are including both rational and emotional appeal.